At älliés, we believe beauty is more than skin deep, it’s a bond, a memory and a moment of connection. Few things capture that better than shared beauty rituals between mothers and daughters.

Whether you’re passing down your first lipstick or learning the perfect brow technique from your daughter, makeup becomes part of your shared story. That’s why we’ve created versatile, inclusive products that work across generations and celebrate all skin tones and styles.

Here are our favorite tips for mother-daughter beauty routines:

• Base it right: Start with our inclusive creme foundation range. With shades for every undertone and skin texture, both mom and daughter can find their perfect match.

• Blush across ages: Our highly pigmented hyperflex shadows work beautifully on youthful and mature skin alike as blush. Try layering lighter shades for a youthful glow or deeper tones for definition.

• Brows as a bonding moment: Our brow products are perfect for mastering shaping and filling together, whether you’re teaching or learning.

• Quality time with color: Choose a Manifest lipstick you both love. It’s more than a shade, it’s a memory in the making.

This Mother’s Day (or any day), celebrate the generations in your life. Let makeup be a tool for love, laughter, and legacy.

And don't miss out on our Mother's Day Kits, we promise that you will find something for every mother! 

xoxo,
Team älliés