Festival season? That’s not just an event — it’s a whole mood. It’s where color runs wild, glitte...

A guide to choosing your perfect match—with älliés Creme Foundation

Let’s be real—finding your right foundation shade can feel like solving a mystery with no clues and too many suspects. But your skin deserves better.

We’re spotlighting two curated boxes; Sainab and Dawud

— each one designed to help you step into the celebration fully seen, fully styled, and fully you.

Why älliés Academy Stands Out

Discover how älliés academy is transforming beauty education in the Nordics with inclusive, flexible, and business-savvy training for future makeup artists. Meet your personal coach, gain real-world skills, and take advantage of our limited-time offer—including a bonus beauty business strategy course.

At älliés, beauty is more than skin deep — it’s shared moments, memories, and rituals across generations.

Discover our favorite tips for mother-daughter routines and the inclusive products that bring them together.

Why Our New Campaign Is About More Than Makeup

The beauty industry has excluded too many for too long. With our new campaign “Are you an ällié?”, we’re taking real inclusion to the streets — and inviting you to be part of the change.

Here are the trends we’re leaving:

Discover the beauty trends to leave behind in 2024 and what to expect in 2025 from truly inclusive, sustainable brands. älliés leads the way with diversity-first products, real representation, and beauty that makes a difference.

What makes them so iconic?

Enter: Rainbow Strokes, our vivid collection of eyeliner pens designed for self-expression, protest, play, and everything in between. These aren’t your basic black wing tools. These are your all-access pass to creativity.

Makeup Isn’t Gendered. People Are Limitless.

Most brands show up for LGBTQ+ rights only during Pride Month. älliés cosmetics celebrates beauty for every identity all year round, offering makeup tips and truly inclusive products made for all gender expressions.

Makeup is for everybody, and at älliés, we mean that.

This blog post explores how you can use gender-free products like our Creme Foundation, Cool Squad Hyperflex Shadows, and Setting Powders to express your unique identity—no rules, no labels, just creativity.

Rock a Colorful Smoky Eye

Want to add a fun and bold twist to your classic smoky eye? In this post, we guide you through creating a colorful smoky eye with step-by-step tips on blending, color choices, and adding the perfect amount of drama. Whether you're into soft pastels or vibrant neons, this look is all about creativity and confidence. Read on to master the art of colorful smoky eyes!

Celebrate spring with glowing makeup and Easter surprises!

Book a makeup session in April and receive an exclusive Easter egg filled with beauty treats. Plus, don’t miss our live session with Carro for expert beauty event tips.

Limited spots available—secure yours today!

 

At älliés cosmetics, inclusivity isn’t a trend —it’s at the heart of everything we do. From day o...

By understanding color theory, you can create harmonious and flattering looks by understanding the relationships between colors. Here’s a deep dive into color theory and its application in beauty.

As the air gets crisp and the days shorter, your skin and makeup routines may need a little twea...

Beauty isn’t about fitting into someone else’s narrow mold—it’s about embracing who you are, in a...

The beauty industry has long been criticized for perpetuating narrow beauty standards and margina...

Life doesn’t stop when the sun goes down, and neither should your makeup! With älliés’ versatile...

As the clock strikes midnight, there’s no better time to celebrate the start of a new year with ...

The party season is here, and whether it’s an office soirée, a night out with friends, or a glamo...

  The holiday season is all about giving—and what better gift than confidence in a cute compact? ...

The holidays are here, and it’s time to treat your loved ones (or yourself, because self-love is...

Create a stunning look with this easy-to-follow makeup guide using our products. Perfect for a ni...

What does it take to challenge beauty norms and build a brand that truly celebrates everyone? For...

As the leaves change colors and the air becomes crisp, it's time to update your beauty routine to...

In 2022, FÄRG MAKEUP embarked on a journey under new leadership with the goal of redefining beaut...

Lately, Barbie and mob-wife makeup have dominated social media and the beauty industry. But now t...

Ice baths for the face involve briefly immersing your face in cold water or applying ice cubes to...

Why is PFAS used in beauty products and what is it? Kemikalieinspektionen controls all products to keep humans and environment safe. FÄRG MAKEUP passed the tests.

Dear community, Today, we are reaching out with a heartfelt message from our founder Aysha Jones...

This months focus area; brows! One of the most loved and hated parts of our makeup routine is doi...

BeautyHack day is a new concept that aims to inspire, empower and change the beauty industry and...

Sun’s out but you might not want to expose yourself to the sun in order to get that sun kissed lo...

As a brand we strive to be the best that we can for our customers and more so for our staff, spec...

FÄRG söker säljareÄr du en säljare som söker nya utmaningar? Vi söker en vass säljare med några ...