Real inclusive & cruelty-free beauty for everyone—yes EVERYONE!
älliés cosmetics (formerly FÄRG Makeup)
FÄRG was created to provide makeup artists with high-quality products suitable for all skin tones. In 2022 we became älliés—a name that better reflects our values and focus on high-quality, inclusive makeup.
älliés is makeup by makeup artists, for everyone. Our products are sustainable, multifunctional, and made for all skin tones, personalities, and styles. We're passionate about empowering communities and want to make beauty fun, inclusive, and free from narrow beauty standards.
älliés & all ällies – a creative and united force for change and improvement
want to join the movement?!
älliés cosmetics is more than just a makeup brand – we are a platform for change, where beauty meets social responsibility through consumer power. We believe that beauty is not only about the exterior but also about the values we stand for and the actions we take to create a better world.
Big names, bigger dreams!
MANIFEST
Introducing MANIFEST, where every shade is a tribute to remarkable women who redefine the world around them. With colors named after inspiring figures, each lipstick embodies the strength, passion, and resilience of these trailblazers. From audacious reds to empowering neutrals, MANIFEST is more than lipstick; it's a statement.
Let customers speak for us
Superbra ögonskuggor, jag älskar dessa! Första gången som jag köper refiller och de var väldigt enkla att byta plats på.
A hight pigmented pen that can be worked out with a brush and go over again for more intensity. We liked it att school.
En favorit jag inte kan vara utan. Håller hela dagen utan att göra mina ögon irriterade. Jag reagerar ofta på smink annars.
Perfect for my kit so I see all my products easy
I wish it had a mirror but I love it, I have 2 eye shadow in it
Loved this and it lasted so long on my lips too, would really recommend.
Really good so you can combine what contour colors you want, so all get used 😍
Otroligt rolig produkt som påminner om barndomens ritpenna i samma form och stuk.
Känns barnsligt rolig att använda och ger ett bra resultat. Har inte hittat en sådan här produkt i andra märken så jättekul att detta märke har denna penna.
Favorite color and the nougat color foundation that makes skin flawless and gives a natural look.
This is a perfect addition to my daughters MUA journey to keep her tools near and in order.
These setting powders are amaaazing. I wasn’t sure of which shade to get so I got the translucent one on top of one I thought would match my dark skin! They did not disappoint! Love them both.
So I’ve used the same makeup brand since 2018. I have extremely sensitive skin and have been scared to try other brands due to always getting bad reactions. But this right here! It did not disappoint at all! Great texture, durability and quality. I LOVE that I got to create my own palette based on my skin tone and preference. Thank you!
Very flattering and stays in place all day.
Shop the look
WANT TO BECOME A PROFESSIONAL MUA
JOIN OUR AWARDED ACADEMY
Makeupstylist
Whether you’re just starting out, looking to refine your skills, or aiming to break into the professional beauty industry, this course is tailored to all levels. Perfect for anyone who wants to make makeup fun, expressive, and accessible to everyone.
Professional MUA
A course tailored for aspiring professional makeup artists and seasoned enthusiasts looking to expand their knowledge and skills. Ideal for anyone ready to enter the industry or refine their craft for specialized events, weddings, photoshoots, and more.
Professional hair & MUA
A class ideal for beauty enthusiasts ready to elevate their skills or expand their services. Whether you’re preparing to work in bridal beauty, editorial styling, or special events, this class provides everything you need to succeed.
Makeupstylist
Whether you’re just starting out, looking to refine your skills, or aiming to break into the professional beauty industry, this course is tailored to all levels. Perfect for anyone who wants to make makeup fun, expressive, and accessible to everyone.
Professional MUA
A course tailored for aspiring professional makeup artists and seasoned enthusiasts looking to expand their knowledge and skills. Ideal for anyone ready to enter the industry or refine their craft for specialized events, weddings, photoshoots, and more.
Professional hair & MUA
A class ideal for beauty enthusiasts ready to elevate their skills or expand their services. Whether you’re preparing to work in bridal beauty, editorial styling, or special events, this class provides everything you need to succeed.
Glossy and plump
Get in with the lipgloss squad
Testimonials
Previous student
Stella
Felt so welcome and we were like one big family. Today I work as a makeup artist and have worked for tv4 among others.
Previous student
Polly Åsén
A superb school for those who want in-depth teaching with challenges that put your skills to the test! I learned so much from my professional makeup artist training!
Previous student
Linnea Leth
Thorough and well-conducted course with lots of help and support along the way. Recommended!
Previous student
Stella
Felt so welcome and we were like one big family. Today I work as a makeup artist and have worked for tv4 among others.
Previous student
Polly Åsén
A superb school for those who want in-depth teaching with challenges that put your skills to the test! I learned so much from my professional makeup artist training!
Previous student
Linnea Leth
Thorough and well-conducted course with lots of help and support along the way. Recommended!
Our store
Valhallavägen 22C,
Stockholm
Tube: Tekniska högskolan
Monday - Friday
10am - 6pm
Saturday - Sunday
Bookings only
Stay updated
Step-by-step makeup tutorial: Bold eyes & glossy lips
Celebrate Women’s Entrepreneurship Day with älliés’ CEO, Aysha Jones
Achieve this falls hottest makeup look
Step-by-step makeup tutorial: Bold eyes & glossy lips
Celebrate Women’s Entrepreneurship Day with älliés’ CEO, Aysha Jones