FÄRG MAKEUP becomes älliés cosmetics - A new chapter

In 2022, FÄRG MAKEUP embarked on a journey under new leadership with the goal of redefining beauty in today's society. Today, we are excited to announce that we are changing our name from FÄRG MAKEUP to älliés cosmetics. Inspired by our Swedish heritage and our desire to make a positive impact, the name 'älliés' celebrates the concept of allies and symbolizes our unwavering support for women, marginalized communities, and the beauty industry as a whole.

Although we are changing our name, our core values remain the same. Diversity, inclusion, and social responsibility continue to be at the heart of our business. This name change signifies a new perspective and a modernization of the brand, which will be reflected in our inclusive beauty products.

älliés cosmetics' commitment goes beyond beauty. We believe in using our platform for good, which is why social responsibility is at the core of everything we do. From using sustainable ingredients to supporting small businesses, especially those owned by women, we are dedicated to making a positive impact on both the industry and society.

Many of our products have been carefully reformulated to deliver high-quality results that are accessible to all. From vibrant eyeshadows to exclusive lipsticks, each älliés product is thoughtfully designed to celebrate individuality and promote self-expression. We are also proud to announce that our goal is to be completely vegan and even more sustainable by the end of 2025.

As we look toward the future, our mission is clear: to be an ally for change,belonging rather than inclusion, and progress. Whether through our revamped vegan formulations, cruelty-free practices, or community initiatives, we are here to champion diversity, create space for everyone, and stand up for what's right through the sales of one foundation and lipgloss at a time..

älliés cosmetics - One for all, all for beauty.