Inclusive Beauty: Why Our Shades Are Made for Every Skin Tone

Beauty isn’t about fitting into someone else’s narrow mold—it’s about embracing who you are, in all your beautiful diversity. At älliés, we firmly believe that everyone deserves access to products that not only complement their skin tone but also celebrate their uniqueness. That’s why our #FuckRacism Foundation Palettes are designed for everyone, no matter where you fall on the skin tone spectrum. Inclusive beauty is more than a trend—it’s the future, and we’re here for it.

The #FuckRacism Foundation Palettes: A Tribute to Iconic Women

Our palettes aren’t just a shade match—they’re a statement. The #FuckRacism Foundation Palettes come in five editions, each one paying tribute to trailblazing women who fought for justice, equality, and representation. These women broke down barriers, and we honor them by naming our palettes after them.

1. Fredrika Bremer
   A Swedish feminist and writer, Fredrika is known as a pioneer for women’s rights, especially regarding education and employment. Her palette suits those with light skin tones and includes shades like Nougat and Vanilla, alongside color correctors for a perfectly blended base.
2. Elsa Laula Renberg
   This remarkable Sámi activist worked tirelessly to advocate for the rights of indigenous people in Sweden and Norway. If you have really light skin, her palette, including shades like Cream and Nougat, is perfect for achieving a flawless look.
3. Claudette Colvin
   Before Rosa Parks, Claudette Colvin refused to give up her seat on a segregated bus. She paved the way for civil rights activism at just 15 years old. Her palette is perfect for darker skin tones with shades like Nabou and Melina.
4. Laila Hidari
   Laila, an Afghan activist, founded a center to help people struggling with addiction, showing incredible courage in the face of adversity. Her palette is ideal for medium skin tones, with a mix of Nougat, Almond, and color correctors to even out any imperfections.
5. Yaa Asantewaa
   A fearless queen mother who led the Ashanti rebellion against British colonizers in Ghana. Her palette includes rich shades like Melina and Amy, perfect for darker skin tones with warm undertones.

Creating the Perfect Base with Our Palettes

The beauty of our #FuckRacism Foundation Palettes lies in their versatility. Whether you’re looking for full coverage or a light, barely-there base, these palettes give you complete control. Each palette includes foundation shades and color correctors to target specific areas of concern, such as redness, dark circles, or uneven skin tones.

For instance, the Mint Green color corrector is perfect for neutralizing redness, while Peachy Orange works wonders on dark under-eye circles. If you have a darker skin tone and want to even out pigmentation around your eyes or mouth, the Orange and Deep Orange correctors are your go-to tools.

The creamy, buildable formula allows you to layer products effortlessly for the desired finish. Start with a small amount and gradually build coverage, using a makeup sponge or buffing brush to blend everything smoothly. You can even mix shades to create a custom color that’s uniquely yours .

Tips and Tricks for a Flawless Makeup Base

Achieving that smooth, flawless finish takes a bit of know-how, and we’ve got you covered with these pro tips:

1. Prep Your Skin
   Always start with a well-moisturized face. This helps your foundation glide on smoothly and last longer. If your skin tends to get oily throughout the day, using a mattifying primer can work wonders.
2. Layer Lightly
   Our foundations are highly pigmented, so a little goes a long way. Start with a light layer and build up coverage only where you need it. This prevents your makeup from looking cakey and ensures a natural finish.
3. Color Correct Like a Pro
   If you’re dealing with discoloration, use color correctors before applying your foundation. For instance, use the Butternut Yellow corrector under your eyes if you have a purple or blue tint, or the Mint Green corrector on areas with redness .
4. Mix and Match
   Don’t be afraid to customize your shades. Our Mixing Base can be used to lighten or sheer out the foundation for those no-makeup days, or to create cream blushes and contours that match your skin perfectly .
5. Set It Right
   Once you’ve achieved your perfect base, lock everything in place with a setting powder or opt for a mineral powder if you want a natural glow. This step is especially helpful if you have oily skin or live in a humid climate .

Products to Try

• Claudette Colvin Foundation Palette: Ideal for dark skin tones, it includes shades like Tereza and Nabou along with the Deep Orange color corrector to address pigmentation concerns.
• Fredrika Bremer Foundation Palette: Perfect for light skin tones, featuring shades like Nougat and the Peachy Orange corrector for a bright, even complexion.
• Laila Hidari Foundation Palette: A must-have for medium skin tones, including a mix of Almond and Asabea foundations, ideal for blending and customizing your perfect shade.