Why Our New Campaign Is About More Than Makeup

The beauty industry has excluded too many for too long. With our new campaign “Are you an ällié?”, we’re taking real inclusion to the streets — and inviting you to be part of the change.

Here are the trends we’re leaving:

Discover the beauty trends to leave behind in 2024 and what to expect in 2025 from truly inclusive, sustainable brands. älliés leads the way with diversity-first products, real representation, and beauty that makes a difference.

Silverpenseln and Guldpenseln 2023 We’re excited to announce the theme of this years Silverpense...