Creator Guidelines

Welcome to the älliés Collective

We’re so excited you’re here. älliés isn’t just a beauty brand—it’s a movement for bold self-expression, true inclusion, and joyful rebellion against narrow beauty standards.

This guide will help you create content that feels authentically you,
while staying true to the älliés vibe.

Content Guidelines

Goal: Empower. Include. Express.

You can create:

• Tutorials (natural light = gold)
• Mini-reviews or “get ready with me”
• Product close-ups with real skin
• Storytime or behind the scenes
• Trending looks, made yours
• Reels/TikToks that are playful, bold, and unfiltered

Use your preferred language and platform style—just keep it true to YOU and true to US.

Do's & Don'ts

DO's
• Bright and sharp pictures and videos
• Show your personality and unique makeup style
• Include captions that inspire, teach, or spark conversation
• Tag @allies.cosmetics and use #alliescosmetics & #alliescollective
• Mention your shade(s)
• Be honest—authenticity builds trust

DONT's

• Don’t retouch away skin texture or features
• Don’t use filters that distort color or coverage
• Don’t speak negatively about other creators or brands
• Don’t reinforce beauty norms (like “anti-aging”)
• Don’t use gendered assumptions (e.g. “for women only”)

Tone of voice

Confident, inclusive, and playful—with purpose.

We speak like your boldest friend who hypes you up without filters. We love color, creativity, and community—and that should come through in every post.

• Write with attitude, not attitude problems
• Celebrate individuality
• Be educational when it adds value
• Always speak with, not at, your audience

Think: Sassy but smart. Fun but never fake. Unapologetically real.