Let’s be real: Pride isn’t just a month. It’s a movement—a lived experience.

Yet, every June, brands slap rainbows on their logos, post a photo or two, and then go quiet come July.

Not us.

At älliés cosmetics, celebrating the LGBTQIA+ community isn’t a seasonal marketing strategy—it’s in our DNA.

We champion real inclusivity, not just visibility. That means embracing every shade of gender expression, every pronoun, every face, and every form of beauty—every single day.

Makeup Isn’t Gendered. People Are Limitless.

From glossy lids to graphic liner, soft glam to full beat—makeup is for you, not about you.

Whether you’re trans, non-binary, gender fluid, queer, or exploring who you are, we’re here to remind you: you don’t have to look or paint yourself a certain way to belong. Makeup is a tool of freedom, not conformity.

And you deserve products, education, and community that reflect that.

älliés Tips: Makeup For Every Identity, Every Mood

1. Define Yourself, Not Your Brows

Brows don’t need to be “feminine” or “masculine.” They just need to feel like you. Use brow gels for a fluffy, natural lift—or a pencil for structure and boldness. Either way, own your shape.

2. Your Base, Your Rules

Foundation isn’t about hiding—it’s about creating your canvas. Our shades are made to match every undertone, from golden olive to deep ebony. Want full coverage or just a dewy vibe? It’s your story to tell.

3. Contour, Don’t Conform

Contouring shouldn’t force your face into someone else’s ideal. We teach techniques that honor your features—whether you’re enhancing a sharp jawline, softening a nose, or doing none of the above.

4. Express Yourself Loudly (or Softly)

Some days it’s glitter and graphic liner. Other days it’s skin balm and bare lashes. All of it is valid. Your makeup should match your mood—not society’s expectations.

We love our True Pride Palette, create fun things!

Beyond Products: True Inclusion Means Showing Up

At älliés, we don’t just sell inclusive makeup—we live it.

• We spotlight queer artists, creators, and coaches all year round.
• Our academy welcomes every gender identity and makes space for self-expression without judgment.
• We collaborate with real people, not token models.
• And when we say “all are welcome,” we mean it—in classrooms, campaigns, product development, and leadership.

You Belong Here. Always.

We’re proud to be a brand where LGBTQIA+ voices aren’t just featured—they’re centered.

Because representation shouldn’t expire in July. It should be baked into every brushstroke, every shade, every decision.

So this Pride—and every day after—remember: you don’t need permission to take up space. You just need makeup that gets you.

And we’ve got you. Always.

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