Makeup for All Genders: How to Master the Art of Self-Expression

Makeup isn’t a mask.It’s a mirror of your mood, your energy, your creativity. And at älliés, we believe that expression has no gender. Whether you’re rocking a bold cut crease, going for that no-makeup makeup glow, or just want to even things out while still feeling like you, you’re welcome here, just as you are.

It’s time to throw out outdated beauty norms and build a new one: inclusive, empowering, and unapologetically fun. Here’s how to master the art of self-expression using some of our favorite gender-free, pigment-packed essentials. 💅🏽✨

Step 1: Build Your Base with Creme Foundation

Let’s start with the canvas. Our Creme Foundation is your ride-or-die when it comes to smooth, buildable coverage that still lets your skin breathe and be seen. Available in a wide range of undertones and shades, it melts into skin—no caking, no chalkiness, no weird flashback. Just skin, but better.

💡 Tip: Use your fingers for a more natural, dewy finish or a dense brush for a full beat. This formula is perfect for everyone, from beginners to seasoned pros.

Why we love it for all genders? It’s undetectable. Whether you’re going for a subtle skin-enhancing look or a dramatic transformation, the formula supports your vision without overpowering it.

Step 2: Create Your Mood with The Cool Squad Palette

Nothing says “I came to express myself” like eyeshadow. Our Hyperflex Shadows in the Cool Squad palette—featuring Cedar, Apel, Fjällsippa, and Choklad—are buttery, blendable, and bold enough to play any role you assign them.

• Cedar brings warm, earthy realness to any eye look.
• Apel is that cool-toned green that screams edgy elegance.
• Fjällsippa adds a soft, icy pop that works as highlight or shimmer.
• Choklad? Deep, rich, and ready to smoke things out.

🌈 These shades are made to be worn by everyone. Just blend, build, and vibe.

Step 3: Set the Tone (Literally) with Setting Powder

We get it—you want to express yourself without worrying your look will ghost you mid-day. That’s where our Setting Powder steps in. Available in three stunning shades—Nabou, Banana, and Tereza—our powder locks everything in while still letting your skin shine through.

• Nabou – Perfect for deep skin tones, adds warmth and depth.
• Banana – Brightens and balances without ever looking ashy.
• Tereza – A translucent dream for fair to medium skin tones.

No matter your gender identity or presentation, everyone deserves a powder that gets their skin. We formulated ours to celebrate undertones, not flatten them.

The Bottom Line: You Make the Rules

Makeup isn’t about hiding—it’s about highlighting what makes you you. And with älliés, you’re never stuck choosing between gender norms or pigment limitations. We created our products with all skin tones, all identities, and all moods in mind.

So whether you’re going for soft and subtle or bold and editorial—there’s a space for you here.

Because makeup is for all genders. And at älliés, we don’t just say it—we formulate it. 💖

Be sure to tag us with your best skin days!
XOXO, The Ällies Cosmetics Team