Why we created a Ramadan and Eid box and why we’ll keep doing it
At älliés cosmetics, inclusivity isn’t a trend —it’s at the heart of everything we do. From day one, we’ve challenged outdated beauty norms and created space for communities that mainstream brands often ignore. That’s why, years ago, we became the first Nordic beauty brand to highlight the Muslim community with a dedicated Ramadan and Eid box. And we’re proud to continue this tradition.
Recognizing what the beauty industry overlooks
Every year, beauty brands roll out their Christmas calendars, packed with festive surprises and we love them. But where are the Ramadan and Eid offerings? For too long, the industry has overlooked the millions of people worldwide, many of them beauty lovers, who celebrate this sacred time. It’s not just about the products; it’s about being seen, valued and included. Something we all want and need regardless of who or what we are and believe in or not.
By creating our Ramadan & Eid box, we’re not just offering a thoughtful gift; we’re taking a stand against the industry’s biases. Beauty should be for everyone and that includes Muslim customers who want to celebrate their traditions with products that align with their values.
What’s inside this year’s boxes, two gift kits to choose from
Two years ago, we started with a single curated box or the option to buy an empty one to fill with your own gifts. This year, we listened to you —and we’re bringing you exactly what you asked for.
Dawud:
• Mixing base – versatile and essential for beauty lovers.
• Smooth operator – our nourishing beard oil for a well-groomed look.
• Lights out – a night cream to support skin overnight.
• Glow on – a hydrating day cream for everyday radiance.
Sainab:
• Mixing base – versatile and essential for beauty lovers.
• Thirst trap – a hydrating serum to keep skin plump and dewy.
• Lights out – a night cream to support skin overnight.
• Glow on – a hydrating day cream for everyday radiance.
And of course, you can still buy the empty box to fill with your own handpicked gifts.
A box with a bigger purpose
Beyond celebrating Ramadan and Eid, this box is a statement. A reminder that beauty brands have a responsibility to reflect the people they serve. A call to end Islamophobia and all other forms of exclusion in the industry.
To our retailers —this is more than just a seasonal product. It’s an opportunity to be part of something bigger: a movement toward true inclusivity. Stocking our Ramadan & Eid boxes isn’t just good business —it’s good ethics.
To our customers —we see you, we celebrate you, and we’re honored to be part of your traditions. Let’s say mashallah and Allahummabarik for all the good coming our way.
Ready to shop? Click here to get to our boxes.
Our Ramadan & Eid boxes are available now —get yours before they’re gone! Let’s celebrate beauty in all its forms, together.
